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Moorish and moreish
The difference between 'Moorish' and 'moreish' The difference between ‘Moorish’ and ‘moreish’ (or ‘more-ish’) has been bothering me for several years now, ever since olives prepared in Andalucían style...
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Infographic of infographics
Click to view/download PDF The post Infographic of infographics appeared first on ABC Copywriting.
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The copywriting infographic
iOS users (iPhone, iPad, iPod Touch): Due to the limitations of iOS, the image on this page is too large to be shown in Safari. Please click straight through to the PDF, which you can view online or...
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I am a copywriter
Click image to view/download PDF Buy this graphic as a print or poster here The post I am a copywriter appeared first on ABC Copywriting.
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A copywriter is…
Click image to view/download PDF The post A copywriter is… appeared first on ABC Copywriting.
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Made for Apple in China
Parody of an original ad by Apple. No copyright infringement intended. Photo by Getty Images. The post Made for Apple in China appeared first on ABC Copywriting.
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What really makes a good story?
In a recent post, I noted that the term ‘storytelling’ is being applied to more and more types of content, not all of them proper stories. On top of that, there’s often an over-emphasis on the channels...
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Copywriting lessons from Mad Men
As my Twitter followers may know, I’ve been toying with the idea of writing a really in-depth analysis of all Don Draper’s copywriting wisdom. Turns out that Joanna Wiebe of Copyhackers has already...
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Thirteen devilishly persuasive copywriting techniques
Engagement. Permission. Storytelling. What’s wrong with marketers these days? It’s time to drop the sanctimony and fulfil our evil destiny: making people buy stuff they really don’t need. Let me show...
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